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The chair that cares for the caregivers

D&AD New Blood 2022 // Wooden Pencil

Caroline is designed to provide relaxation whilst conducting medical tests that caregivers rarely have time to do themselves.

Caregivers go through a lot of pressure, mentally and physically challenging daily tasks that have proven to damage their health over time. Oftentimes, the caregivers accompany patients to medical check-ups and appointments, causing them to spend a lot of time in hospital waiting rooms. There, they would meet Caroline.


client: 21 Grams
my role: concepting/3D/art direction

copywriter: Aishwarya Basker
art director: Fran Mišetić

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This is student work. Names, characters, brands, places and incidents either are products of the author’s imagination or are used fictitiously. This work is designed to showcase the student’s ability to work with real world brands in real world applications. Any resemblance to actual events, brands, campaigns, locales or persons, living or dead, is entirely coincidental.

This presentation is meant for educational purposes only.

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