When I was a kid I would always have the need to take the directing of the school play into my own hands. The same thing happened when a group of friends and I got assigned a random biology project on plant crossing. I had to make it into a scripted show. I suppose all those plants made me think of landscape architecture, so I took a quick detour in that direction. But it turned out I just liked telling stories. I like imagining other scenarios for what I was doing and having it be more than it appears to be.

I am also currently (permanently) in what TikTok refers to as a “granny phase”, where my life is overtaken by crocheting, sudoku, and cooking shows. Another thing worth mentioning is, food is very dear to me.

I guess what you came here to read is: I started as an art director then turned to copywriting, now I call it concepting.