Befriend your body
A old friend made new
Mooncup is sharing a message of acceptance to reassure women about their period and invites them to get to know their body and become close to it.
Society makes us feel uncomfortable with our period. The consequences are that women are generally not aware of the significance of the period for their overall health. Under the tagline” Befriend your body”, the campaign guides women through rediscovering the bond with their body and making it a friend again.
my role: copywriting/art direction
This is student work. Names, characters, brands, places and incidents either are products of the author’s imagination or are used fictitiously. This work is designed to showcase the student’s ability to work with real world brands in real world applications. Any resemblance to actual events, brands, campaigns, locales or persons, living or dead, is entirely coincidental.
This presentation is meant for educational purposes only.